Did you know Paul Mitchell is the longest-standing sponsor of the Burton U·S·Open? We are stoked to continue our partnership with Burton and, once again, be a part of the world’s greatest snowboard event. You might be scratching your helmet hair thinking, “What does a haircare company have to do with a snowboard event?” Well, the connection is simple: Professional stylists and snowboarders are all about style, creativity, and freedom of expression; they just work off different canvases.

This year’s U·S·Open will debut our newest offering – NEON by Paul Mitchell – a sugar-based haircare line that’s partnered with anti-bullying programs in order to encourage youth to spread messages of positivity and self-love. We want everyone to be kind to themselves and to one another!

Share your inspirational message by stopping by the Paul Mitchell NEON booth in the sponsor village at Golden Peak and signing the post-it note wall of positivity. You’ll also snag FREE samples of the latest and greatest in haircare and can use our handy-dandy technology to plant your own tree on behalf of our charity partner, Reforest’Action. How cool is that?! Doing good for yourself AND for the planet – that’s what it’s all about. It’s going to be one big party in the Paul Mitchell NEON booth, so be sure to come along for the ride.


Paul Mitchell