Created in 1959, MINI cars were developed as an economically friendly small family car during an oil crisis. The basic layout of the front-wheel drive was revised by Alec Issigonis, designer of MINI, and now has become the standard design of the brand. Wide interior space in such a compact body was a major breakthrough an innovation, at that time.

From 1959 to now, MINI keeps a visionary concept. With an authentic and emotional design, the MINI lineup is full of original models: MINI Clubman, MINI Convertible, MINI Coupé, MINI Roadster, MINI Crossover, MINI Paceman and from 2014 (in Japan), the NEW MINI Hatchback.
These models were created to maximize the “go-kart feeling” driving experience, and with customization, every MINI is unconventional and unique.

For further information, check the MINI website:
MINI Facebook:
MINI Twitter:

Mini Sponsor Booth

Paul Mitchell

35 years ago, two friends were inspired to start a company that would support the success of hairdressers and provide luxury hair care at an affordable price. From the artistic vision of hairstylist Paul Mitchell and the marketing genius of John Paul DeJoria, Paul Mitchell Professional Salon Products were created. The two partners’ dream has flourished, and today, John Paul Mitchell Systems is the largest privately held professional salon haircare company in the world, with brands that include Paul Mitchell, Tea Tree, Awapuhi Wild Ginger and MITCH.

MITCH debuted in 2011 to fill the need for a professional line dedicated to the fine art of men’s grooming. Melding modern technology and high performance ingredients with current trends, MITCH products are tailor made for whatever suits your look.  Casual, edgy, refined, reserved, MITCH has the grooming essentials to handle any style situation.  Because we all know that on or off the slopes, style isn’t born, it’s groomed.


You can enjoy perfect powder at Kawaba Ski Resort only 2 hours from Tokyo.
With a total 3300m of slope many skiers and snowboarders come to enjoy fresh powder as well as 4 of the area’s best snowboard parks.
In addition, 2 snow groomers can take you on a First Track Tour and provide you with views you can’t find anywhere else.

The multi-story parking lot adjacent to the slopes has over a 1000 car capacity, so parking is convenient and timely!  The restaurants at Kawaba are some of the best around so don’t forget to stop by if you are in the area.  Another awesome feature the mountain offers is the KAWABUS, which is a complimentary shuttle bus service to the mountain.  It runs non-stop between Tokyo and Kawaba Ski Resort.  Kawaba continues to be one of the most evolutionary resorts in Japan!


HAKUBA VALLEY is a collection of 11 snow resorts within Northern Alps in the Hakuba Mountains.  This year Hakuba Valley will offer the Kinship Lift Pass that provides mountain goers access to all 11 resorts.  With plenty of ground transportation you can travel to a different resort any day of the week.

3 of 11 Unique Resorts:

Hakuba Happo-One Snow Resort
International Mountain resort which hosted the Nagano Winter Olympics in 1988 has super fine powder snow and world’s most yearning slopes.

Hakuba Iwatake Snow Field
Located in Japan’s Northern Alps riders are given the opportunity to take in a spectacular view at 3000m of vertical slope and with 25 trail selections utilizing natural landscapes you are promised a unique opportunity to express your own style.

Tsugaike Kogen Snow Resort
Features one of the widest and longest beginners/kids and family slopes at 1km wide and 1km long. The mountain promises riders a 5000m long trail for active free riders who are hungry for contrasting terrain that remains open until spring.  Tsugaike also offers a heli boarding opportunity that gives adventurers the chance to ride the vast snow fields that lie just outside the resort.

When you roll through HAKUBA VALLEY, make sure to check out the Hakuba Sanroku Tours at

SPICY Rental Program allows riders to test the latest gear that can be rented in 7 out of 11 locations within the area.  Any rental can be returned to any of the shops in the area.  Make sure you check it out!





G-Shock is the ultimate tough watch. It was born from a developer's dream of "creating a watch that never breaks." Guided by a "Triple 10" development concept, the design teams sought a watch with 10-meter free-fall endurance, 10-bar water resistance and a 10-year battery life.

At a time when it was commonly believed that watches were breakable items, G-Shock's development represented a challenge to common sense. The number of experimental prototypes built for endurance testing reached over 200. And the structural development and parts improvement took approximately two years. After a long, hard process of trial and error, G-Shock was finally launched. A shock resistant structure that overturned conventional thinking about watches was realized through breakthrough thinking, including the ideas of a hollow-structured case, all-directional protective covering and the use of cushioning material to protect critical parts.

These were the fruits of technological development that insisted on "toughness" and a revolution in watch design. Since launched, G-Shock has continued to evolve for 25 long years, carrying on the toughness of spirit and uncompromising passion that led its developers to persist in their unshakable belief.